Pandora Media's shares increased almost 10% in after-hours trading, after it surprisingly trumped analysts estimates on Q2 2015 revenues and adjusted earnings. The company?s net revenues grew 30% year over year to $285.6 million, just ahead of the consensus estimate of $283 million. Pandora?s topline growth was mainly driven by a staggering 67% increase in its local advertising revenues, which has been one of the prime focus areas for the Internet radio company lately. In fact, it is local advertising for which Pandora has been building up its sales force over the past several quarters, and the recent results indicate that its investments have not gone to waste. The company has even raised its full year revenue guidance slightly to $1.175-$1.185 billion, from the earlier outlook of $1.16-$1.18 billion.
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